Digital Marketing Manager, open to flexibility
We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
Today our Global Travel (GT) business team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination. This business is incredibly agile, fast-paced and truly international. Operating in over 21 countries, we are a geographically and culturally diverse business; we are a highly attractive growth market, giving unparalleled access to affluent, global consumers. With access to a pool of a billion potential consumers globally, our market is an exciting place to be. Wines and spirits is a £5billion business in global travel, and with passenger and aircraft numbers expected to double in the next 20 years, we have endless opportunities for growth for Diageo.
We have changed the way our brands connect with shoppers when travelling, creating unforgettable experiences; our business touches all travel retail channels –airport shops, international land border stores, on board airlines and cruise ships, along with non-retail and diplomatic sales. The airport channel is a particularly important channel as it has a massive impact on the overall global brand awareness, as well as driving the largest commercial return.
Today, Global Travel is the leading luxury business within Diageo, accounting for up to 50% of key luxury brands within Diageo’s portfolio. Our aim is to continue to strengthen our reputation for being first in innovation, first in luxury and first in creating the best retail experiences around the world and be the leading Supplier of Choice for our customers. Most of all, we aim to be one of the most dynamic and sought after places to work in Diageo.
We are in the process of significantly ramping up our focus and ambitions in the area of Digital Marketing. This is a role in our Marketing Team, within a broad marketing whose mission is to ‘take’ from global creation and ‘apply’ through driving local strategy, developing best practice, building capability and working with brand teams and agency partners to obtain excellence for Digital and Relationship Marketing.
We’re looking for A Digital Marketing Manager to be based in our Global Head office at Park Royal (NW10 7HQ) to develop and support the implementation of cutting edge Digital marketing strategies and methodologies to deliver excellence in Digital strategy.
We need a functional expert with strong influencing and leadership skills to provide specialist consultancy to Brand Managers on all aspects of their Digital programmes, delivering insight & knowledge to input into strategy and campaign creation.
Are you an digital marketing expert – in both theory and practice – alongside experience of working with Digital Marketing agencies and traditional agencies? We need someone who is connected in to all new and emerging technology trends and Marketing opportunities. If this sounds like you, we’d love to hear from you.