Marketing Genius - Part-time 3 days/wk

Location
London (Greater)
Salary
£30,000 pro rata
Posted
03 Jan 2017
Closes
31 Jan 2017
Contract Type
Permanent

Marketing Genius - Part-time 3 days/wk

About Cycle Confident Ltd

Established in 2007, Cycle Confident Ltd (part of the Be Confident Group) is a cycle training provider delivering a wide range of cycling services predominantly in London. We deliver high quality cycle training to schools, businesses and individuals; offer bike maintenance and mechanics training; operate bike loan and cycle courier schemes; and provide a variety event support services. We are a fast-growing forward-thinking company passionate about empowering as many people as possible to take to the roads on their bicycles.

Our vision:

To provide the support and training services to integrate the bicycle into every day life.

The Role

Cycle Confident are looking for a marketing genius to help tell our story, raise our profile and market our new services.

The why, the what and the how

Reporting directly to the Head of Operations, the marketing genius will be responsible for the development and implementation of all marketing services across a range of platforms. We need someone who will identify those marketing opportunities most important to our vision and bottom line, develop a strategy to maximize impact, and be willing to do what is necessary to implement the strategy.

This role will suit a creative, entrepreneurial, self-starter motivated to use their skills to help us empower more cyclists and grow our business.

As we are expanding our cycle training operations and branching out into other training related activities, there will be opportunities to evaluate new projects from a marketing perspective.

For the right candidate there may be the opportunity to grow the working hours and scope of the role as the company grows.

Role Description:

We need help with 

  • SEO
  • Web analytics 
  • Social Media (distributing content through main social media channels)
  • Content creation (the production and distribution of internal and external comms and marketing materials and literature e.g. web content, brochures, news releases, info packs)
  • Newsletter creation and distribution (content collation and distribution of stakeholder e-newsletter)
  • Ways to measure the success of any campaigns run
  • Supporting both Cycle Confident and client event and initiatives
  • Communicating our new commercial ventures

Requirements:

  • We need a doer. Role your sleeves up and get involved in helping grow the business
  • Must be able to measure success of projects
  • Someone with a proven Marketing ability both strategically and practically

And …

  • Excellent communication in dealing with external and internal stakeholders
  • Highly organised
  • Excellent command of spoken and written English.
  • An eye for graphic design and layout
  • Ability to multitask, meet deadlines and prioritise workload
  • Great administration skills
  • Excellent IT skills including, and ability to pick up new systems quickly

The salary package is £30k on a pro-rata salary 3 days per week (or 24 hours), therefore 18k salary. We will consider flexible and part time working for the right candidate. 

General office hours are Monday to Friday 9.00 to 17.30.

If this role is genuinely of interest, please submit your CV plus a cover message that includes the following:

  • Up to 100 words on your thoughts on cycling in London
  • A paragraph on a memorable life experience
  • Your favourite quote