Marketing Effectiveness Manager - Econometrics (Measurement and Evaluation) - Open to flexibility

Recruiter
Location
London (Greater)
Salary
£Competitive
Posted
21 Dec 2016
Closes
21 Jan 2017
Ref
53828BR
Contract Type
Permanent

Marketing Effectiveness Manager - Econometrics (Measurement and Evaluation) - Open to flexibility

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. 

Today our Marketing Effectiveness team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination; we have made the commitment to deliver £500m of productivity benefit by next year, of which two-thirds will be reinvested in the business to drive growth. 
 
Marketing is a major pillar of this productivity drive, with an eight-figure £ target to be delivered by increasing sales through the use of more effective marketing. To deliver this ambitious target, we are embarking on a transformation of our capability at using Measurement and Evaluation (M&E) in all aspects of marketing decision making. 
 
We are making a substantial investment in technology, people and training to shift M&E from a niche capability in marketing that is used inconsistently, into a core competency for all marketers.
 
Over the course of the next year, this programme will be developed and rolled out across all 21 markets in a phased approach, with capability becoming deeply embedded and delivering the majority of value in 2017. 
 
The Marketing Effectiveness Manager (Econometrics) will be the leading functional specialist in Diageo on approaches and techniques to drive ever increasing Marketing Effectiveness in a sustainable way. 
 
In the short term, you will have the platform lead in developing and deploying the capability and training programme (M&E Academy) that will form a core part of learning for all marketers going forward, supported by our partners. 
 
You have a deep understanding of the Marketing Effectiveness methodologies currently being developed, whilst also being a pioneer bringing new, more effective techniques to the business in the medium term as they become available.
 
This is a unique opportunity to be intricately involved in a transformational project that will change our culture and approach to our marketing campaigns and brand impact. 
 
It won’t be easy; you will be challenged, tested and stretched but always deeply fulfilled.

 

Please click Apply to continue.