Social Media and Content Lead, Open to flexible working

Location
London (Greater)
Salary
Dependant on experience
Posted
27 Aug 2020
Closes
27 Sep 2020
Contract Type
Permanent

Our client is a mission led business working to improve the health and wellbeing of people living with chronic conditions.  

The core aim of this new role is to define and deliver a content-led communications strategy leveraging online and outbound channels with some of the following key accountabilities:

  • Own and deliver all patient facing content plans
  • Manage the design and execution of all email comms to our patient/user database
  • Manage company marketing assets and collateral messaging to ensure they are up-to-date
  • Undertake the copywriting services for all significant content/communications.
  • Identify PR opportunities, building relationships with journalists, bloggers, influencers and partners
  • Tap online influencers and bloggers’ ability to reach crowds and spread our message
  • Create valuable, digestible content that educates our audience, underpinned with a clear SEO strategy
  • Use social media as a deliberate space to build our brand and our community.

About you

  • Academically qualified (ideally to MSc level) in relevant disciplines
  • At least 4 years’ experience in a similar role, preferably in a Healthcare or technology setting
  • Understanding of the marketing funnel concept and basic sales skills
  • Efficiency, attention to detail & top-notch organisation
  • The ability to undertake research and build your knowledge of the ecosystem
  • International and multicultural perspectives to appreciate and anticipate differences
  • Experience of creating and managing a wide range of content, including videos, info graphics and imagery with art working skills to support design projects (online and print)
  • Experience of analytics and interpreting data to effect change
  • Knowledge of web technologies, standards and trends; experience of managing day-to-day website maintenance
  • Understanding of: HTML & CSS coding; CMS systems, SEO and SEM
  • Basic skills relating to design software, photography, videography

Currently the entire business is working remotely and, provided office hours are adhered to, this is a role for which this can continue.

This is a fantastic opportunity to make a real contribution to a social purpose business focused on making a tangible difference to the physical and mental being of patients with long-term conditions.

Location: Central London / remote working
Flexibility:  3 - 5 days with some remote working
Salary:  Dependant on experience
Recruiter contact: Jennifer Brooks

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