Shopper Marketing Manager - Open to flexibility

Manchester, North West England
17 Mar 2017
24 Mar 2017
Contract Type

Shopper Marketing Manager - Open to flexibility

Grow with us whilst building working relationships with UK&I customers to gain customer commitment on retailer specific in store marketing activity. Drive visibility and maximize 'decide' in the path to purchase of our brands and innovations.

Develop and tailor the Shopper Marketing plan alongside the Cereal Business Unit (CBU) toolbox to meet various retailer corporate themes and events in order to maximize execution and net sales, in UK & ROI, across our categories.


You will be part of our success by:

  • Drive the development and execution of the shopper marketing annual plan and budget in line with the commercial strategy, brand strategies, and customer strategies;
  • Drive the retailer relationships across all channels, and business development with the category marketing contacts for those customers. Sell in the quarterly commercial priorities to secure best in class in store execution;
  • Ensure the plans maximize ROI by customer;
  • Work cross functionally with the brand team, commercial strategy and account teams to ensure the plans are aligned and fully maximized;
  • Coach and develop junior members of the team;
  • Consult on the development of the Trade Advert strategy and annual plan.


  • FMCG experience
  • Knowledge of the UK&I retailer shopper marketing landscape
  • Ability to work well under own initiative while being able to showcase strong partnership and integration skills with the UK&I based team
  • Exceptional organization and attention to detail skills 
  • Problem solving –  needs the ability to proactively think ahead and then be solution orientated   
  • Strong commercial acumen i.e. analytical and negotiation skills and financial management of large scale budgets
  • Presentation skills – confident in selling and be able to present and deliver compelling and engaging proposals.
  • Ability to multi-task, be highly flexible and work accurately under pressure 
  • Extensive travel within UK&I meetings/events in the UK and ROI 
  • Have a strong understanding of the path to purchase and shopper insights to optimize the efficiency and effectiveness of the shopper marketing plan
  • Customer facing experience essential.
  • Ability to build strong working relationships and influence customers and internal stakeholders at all levels. 


  • Category Management and Brand Management experience advantageous. National Account Management is desirable.


  • Reports to the Senior Shopper Marketing Manager
  • Internal contacts are broad ranging across the entire Cluster including Marketing, Sales, Commercial Strategy, Finance
  • External contacts are primarily UK&I customers and 3rd party media agencies.

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

The Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.

Kellogg is proud to offer employees true flexibility: our people benefit from flexi-time and flexi-leave (this could mean an extra 6 days per year!), childcare vouchers through our award winning CornFlex benefits system and many other great flexible options. We are happy to talk about your flexibility needs during the recruitment process. We’re not just a flexible company, we’re a family.  

Job Function: Marketing

Primary Location: UK-North West England-Manchester

Job Type: Professional

Closing Date: Mar 24, 2017, 9:59:00 PM

Relocation Assistance: No