Design Researcher- Consumer, Open to flexible working
- Contract Type
The NEXT team exists inside GSK Consumer Healthcare Digital team. Our remit is to explore and grow disruptive new propositions in everyday healthcare (what we call the 10%). We work agnostic of our current brands, product formats or business models to create new, high-value commercial opportunities by enabling better ways for people to prevent and manage ill-health.
Our team of passionate, curious Founders, Experience Designers, Data Scientists, R&D Experts, Software Engineers, Tech thinkers, Project Leaders, Regulatory Advisors and Medical SMEs works in highly cross-functional, collaborative ways. Our approach is hypothesis-driven and we experiment rapidly towards evidence of consumer and commercial value.
Through a DABL-based approach to experimentation, our remit is to create new, disruptive businesses which we conceive and incubate for 2 years, understanding our P&L, go-to-market and operational plan to scale. We are doing this as the Consumer Healthcare division prepares to spin-out to become the world's largest consumer healthcare-focussed business during 2022.
We need 2 additional Design Researchers to join us to discover, and support definition and delivery of valuable new experiences - from the earliest stage prototypes through to MVPs and scalable releases.
You will report to the Global Head of Innovation - Consumer & Business Insights and Analytics (CBIA). Day to day, you are embedded within, support, and partner key stakeholders in Next. Core to the success of this role is the ability to apply cutting edge insights & analytics approaches which put human understanding and foresight at the heart of Next's innovation programme.
Key Responsibilities include, but are not limited to:
We work at pace in an experimentation-based way to rapidly gather insights, respond by developing new value propositions and prove their value. As a Design Researcher your role will be to:
- Work in partnership within a tight, cross-functional team which is always seeking to test, launch and learn early - then iterate quickly
- Discover and champion user needs and aspirations with the team - taking all opportunities to cultivate empathy and get the Next team closer to users
- Contribute to ideation of value propositions as part of a diverse, cross-functional team
- Consider, recommend and apply the most effective insight approaches to meet the team's learning objectives
- Maximise the speed with which we can achieve the learning
- Scout for and innovate new insight creation techniques, expanding the Next Insight toolkit to cover all relevant qualitative, quantitative and analytical approaches - including leveraging behavioural science, anthropology, foresight / trends and predictive approaches. You will ensure our team is always working with the best possible approaches to generate insight for competitive advantage
- Run user insight workshops and guerilla testing, both yourself and via identifying and managing appropriate insight suppliers
- Organise and clearly communicate insights and actionable recommendations to the team. Influence and inspire buy-in and contribute to deciding next actions
- Recommend success criteria for designs/insight stimuli
- Contribute to the understanding of competitor value propositions
- Support our engineers during development phases
- Manage insight project budgets - balancing cost efficiency and pragmatism with ensuring an optimal approach
- Be able to tell the Next story, describe ways of working and represent work and decisions. Share best practice from Next with the broader CBIA community
Closing Date for Applications: COB on 25 January 2021
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process. If you require a reasonable adjustment to the application / selection process to enable you to demonstrate your ability to perform the job requirements please contact 0808 234 4391. This will help us to understand any modifications we may need to make to support you throughout our selection process.
- Educated to degree level or equivalent, we need you to:
- Have a proven track record of managing agile user experience / insight delivery, preferably including 'client side' in a leading consumer goods / services company or fast-developing start-up or early-stage company
- Have a full understanding of all qualitative and quantitative user / consumer insights & analytics approaches needed from discovery through to alpha / beta testing and live / in-flight optimisation
- Relish marrying up the need / question to be answered with the best approach
- Ensure that Next is using the best cutting-edge techniques
- Be experienced in coordinating and running usability, focus group and remote testing
- Enjoy 'rolling up your sleeves' and seek out opportunities to gather insights directly from customers/users and stakeholders
- Be pragmatic and structured
- Be open and collaborative: eager to take ownership but also to prioritise the success of the team
- Have great instincts and be willing to form a hypothesis / make judgement calls where necessary -eager to find the 'truth' and data driven
- Be willing to challenge and proactive in bringing forth new ideas
- Be able to thrive in a fluid entrepreneurial environment where agility is essential and uncertainty commonplace. Able to adapt and respond quickly and to establish a path and plan where one does not currently exist
- Be able to synthesise signals quickly and fuel the team with the 'so what' and 'what next'
- Be a clear and compelling communicator and influencer
- Be able articulate your decisions and recommendations in terms of their value to the team and to inspire buy in
- Be comfortable negotiating with and managing partner insight suppliers
If you possess the following in addition to the above, it would be a plus:
We want you to:
- Be very curious about human beings with strong empathy, ideally with a strong grounding in behavioural science / psychology / neuroscience / anthropology
- Be fascinated by consumer healthcare and motivated to make an impact
- Be confident and resourceful
- Be seeking opportunity to be part of a richly talented team with a huge mission to impact millions of lives
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