Senior Manager - Brand, Open to flexibility

Recruiter
Location
London (Greater)
Salary
£Competitive
Posted
31 Jul 2017
Closes
31 Aug 2017
Contract Type
Permanent

Senior Manager - Brand, Open to flexibility

At KPMG, our values define who we are and the way we do business. As a leading professional services firm, we know that our strength and capability come from our people – their different perspectives, experiences and backgrounds. From our inclusive leadership strategy to our diversity and inclusion targets – we’re making bold changes to who we are and what we do. Be part of it.

Overview

KPMG UK is one of the largest member firms of KPMG’s global network providing Audit, Tax and Advisory services. In the UK we have 615 partners and over 13,112 professionals working together to deliver value to our clients across 22 offices.

KPMG goes to market via three key markets across the UK; Financial Services, Corporates and National Markets and delivers service and solutions across four key functions: Audit, Tax, Consulting and Deal Advisory.

Our market proposition is essentially issues-led as we seek to provide our clients with insight around major issues affecting their businesses and the support to solve them.

Marketing’s role in this proposition development is vital – instigating and managing end-to-end marketing programmes that begin with brand building around these issues right through to developing content for relationship building in the boardroom which support generating profitable revenue.

Role summary

This is a Senior Manager position within the UK Marketing team focusing on Brand and Compliance. This role will work report directly into the Head of Marketing, driving our brand strategy in line with the firm’s marketing, sales and client strategy.

The KPMG brand is one of our most valuable assets. The commercial success of KPMG is inextricably linked to the strength of our brand and reputation in the marketplace. The challenge is our ability to articulate what's different and better about KPMG in an ever more competitive marketplace as we develop new propositions. The role will work with a wide variety of stakeholders across the business including; marketers, designers, event managers, facilities teams, IT and the business generally. The individual will also work with a variety of suppliers and agencies, and colleagues within KPMG’s Global Brand team.

You will:

  • Be able to develop and promote a local interpretation of a global brand vision
  • Have a deep understanding of implementing an effective brand architecture
  • Have an eye for design and technical detail
  • Effectively assess materials for marketing compliance
  • Sell your brand vision across the firm, including training and stakeholder management
  • Communicate issues clearly, constructively and assertively with internal clients
  • Show a strong, resilient and positive outlook and a desire to maintain and support our corporate identity and brand
  • Have the self-confidence and drive to challenge and influence people at all levels and maintain strong networks

The individual will have a strong knowledge of brand in order to quickly gain credibility with stakeholders. The role requires an ability to drive effective change throughout a diverse matrix organisation by not only listening and influencing the needs of stakeholders, but helping to develop and direct the objectives into effective brand execution.

Role-style

  • The Brand Senior Manager will be a capable individual with a high level of emotional intelligence, able to balance the needs of long term strategic work with fast moving tactical work ensuring all aligns with the firm’s overall priorities.
  • You will combine your knowledge of B2B with creativity and marketing expertise to help advise on and deliver original, cutting-edge brand-led programmes which command respect both within KPMG and in the wider market.
  • Given the breadth of the role, you will be comfortable with running multiple projects at once, striking a balance between getting sufficiently involved with the detail to keep the content sharp on the one hand, and maintaining a broad, strategic view on the other.
  • You will be a good, intuitive coach, able to adapt your technique and use objective feedback to enable others to stretch and develop.
  • You will be an innovative and creative verbal and written communicator, able to present well to audiences of any size and to encourage others to share information and ideas in a group setting.
  • You will be a consummate relationship-builder, creating useful networks internally and externally, and serving as an advisor and arbitrator for escalated conflicts or unresolved issues.
  • You will be able to create teams with a strong sense of shared purpose and goals, building collaboration across project teams within the matrix.

This balance must be achieved at all times, so you will be flexible and agile, able to act under pressure with grace and a sense of humour, with the ability to delegate and monitor appropriately.

You will, above all, need to display and maintain high levels of energy and drive in order to ensure projects are delivered in timely fashion with the maximum impact and good feedback to the business.

Reports and Accountability

This role has a hard-line report to the Head of Marketing.

As part of the UK marketing team you will operate as the key UK brand contact, linking into global for alignment of programmes and activities.

You will be expected to work autonomously within the firm’s overall marketing priorities and direct support from other members of marketing to implement initiatives.

Core technical competencies and required level of competence

  • Be the brand champion in activating and implementing a brand position and visual and verbal identity systems
  • Have a deep understanding of implementing an effective brand architecture
  • Have an eye for design and technical detail
  • Effectively assess materials for brand compliance
  • Promote the brand across the firm, including training and presenting
  • Communicate issues clearly, constructively and assertively with internal clients
  • Show a strong, resilient and positive outlook and a desire to maintain and support our corporate identity and brand
  • Have the confidence and drive to challenge and influence people at all levels and maintain strong networks
  • The individual will have a deep knowledge of brand, and a strong understanding marketing and ideally the Professional Services industry. The role requires an ability to help drive effective change throughout a diverse organisation
  • Responsible for the brand budget
  • Responsible for ensuring that all aspects of compliance are adhered to (e.g approvals, reviews, content and brand guidelines) in alignment with global standards.
  • Responsible for day-to-day management of the brand marketing team, including conflict resolution, personal development and communication with fee-earners
  • Responsible for communicating the importance of and capabilities of the Marketing function to internal clients and stakeholders

Candidate requirements

  • BA university degree or equivalent.
  • Proven experience of brand management. Experience of B2B marketing or sponsorship management in a professional services organisation or similar industry is desirable.
  • Comprehensive knowledge of the technical and theoretical aspects of branding.
  • Demonstrable experience in all key functional areas (see above – Key functional aims)
  • Must be able to respond to all Core Technical and Behavioural Competencies (detailed above).
  • Highly proficient in all MS Office packages (including Powerpoint).
  • At interview, you will be able to demonstrate good knowledge of KPMG’s key strengths and brand proposition.

You will also be able to offer constructive commentary on some of the firm’s key marketing programmes as viewed from the public domain and offer suggestions as to how you might drive a step change in how the firm and its stakeholders perceive the brand

We recognise that as individuals, we each have particular needs and that one size doesn’t fit all, when it comes to how, when and where you work. That’s why we’re proud to offer our colleagues agile working options. We believe in putting you at the centre of your career – KPMG will offer the training, development and stimulating work environment to help you get to where your career ambitions are. That’s why we introduced ‘Our Deal’ – it’s our way of saying ‘thank you’ for bringing your best to work. As part of ‘Our Deal’, you’ll benefit from a range of rewards from secondment opportunities and preferential banking services to a day off on your birthday and have open, honest conversations about your career development.