Creative Lead - Visual Design DCX, Open to flexibility

£58,500 - £78,000 per annum
21 Aug 2017
18 Sep 2017
Lloyds Banking Group
Contract Type

Creative Lead - Visual Design DCX, Open to flexibility

At Lloyds Banking Group we've built the UK's largest Digital Bank. We have increased the number of active online banking users to 12.5 million, with mobile users increasing to over 8 million. We invested £750 million in digital between 2012-2014 and have committed a further £1 billion in the three years to the end of 2017 to provide our customers with the opportunity to bank with us how, when and where they want to. We strive daily towards our vision of being the best bank for our customers, and we're well on our way thanks to the efforts of our people and their passion of making a difference.

The Transformation Programme is one of the largest programmes in the Bank and a key vehicle for the Bank to accomplish its vision and become a pioneer in the way digital technologies and experiences service our customers across channels.

A key part of the Creative Lead - Visual Design role is to achieve a high-quality, and appropriately branded, visual experience service offering, including intuitive and compelling interfaces and interaction design. We will look to you to lead the visual experience design effort for the assigned business theme(s) and associated product developments. You'll set the direction to determine how to engage with different customer segments in order to understand visual and interaction requirements across all digital channels. Additionally you'll ensure that the visual experience meets the exact needs of the customer in a simple and elegant way, engaging the customer throughout the experience. This will include careful consideration of the creation and translation of our multi-brand approach in the digital domain.

Your accountabilities will include:

  • The quality, creativity and delivery of visual design across the assigned business theme(s) and associated products. Ensuring outputs of teams are of high quality and are consistent with the brief and the brand
  • Speaking to and researching LBG customers to gain an unparalleled understanding of their interface and navigation requirements
  • Increasing product and brand engagement and satisfaction ratings through designing a high quality, brand-led and customer-centric visual experience
  • Simplifying style guides and customer-centric visual design standards
  • Improving the visual interface and navigation of the system and therefore its acceptance by customers
  • Expediting visual design and development through detailed and properly conceived guidelines
  • Establishing and maintaining key partnerships inside and outside of the business - Group Brands & Marketing, strategic agency partnerships, Customer Journey Transformation partners, etc.

Additionally you'll manage the full lifecycle of visual design across multiple products, working effectively with all stakeholders to understand and reflect their perspectives at all stages. The Visual Design team engagement model ensures that team representatives follow an integrated, multi-location philosophy to exert maximum influence across the Bank. This includes all of the key customer journey transformation projects that underpin the rapidly evolving vision for the Bank of the Future. As such, another key attribute is the ability to manage relationships across all disciplines at all levels across the business.

As part of the Customer Experience team, you'll contribute to the overall team design strategy, with key consideration of how to advance visual and brand design principles. Liaising with the Studio Manager to assign the required design resources you'll advise on tools and methods to be used across specific elements of visual design; providing an interface with all stakeholders and themes to champion and facilitate high quality visual and brand-led design focus.

And you'll lead, motivate and develop team members to create a high performing team; performing line management responsibilities - performance reviews, team meetings and 1-1s.

Our culture in Group Digital & Transformation brings together smart, talented, driven people from a diversity of backgrounds; people are at the core of who we are. We appreciate each other as individuals whose careers have taken all kinds of paths. We stop and thank each other, we help each other. Your ability to connect with your team, provide innovative solutions and create an environment where all can thrive is critical to your success.
In return we'll offer you a great package including a performance related bonus, car/allowance, generous pension contribution, 30 Days leave plus bank holidays, a flexible cash pot to spend on benefits and other wider corporate benefits and perks.

We also support work/life balance friendly options such as occasional home-working and we're passionate about diversity in the workplace.
So, if you have the experience we're seeking then get in touch, we'd like to hear from you….