Activation Executive, Open to flexibility

22 Aug 2017
19 Sep 2017
Diageo Plc
Contract Type

Activation Executive, Open to flexibility

Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker and all those many talented people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit.

We are a young company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.

Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community

The role:

The Activation Exec is responsible for bringing our amazing brands to life in the On Trade, ensuring bartenders and consumers understand and appreciate our portfolio of brands and the drinks they appear in. We also want to educate and inspire our customers to become advocates when we create & execute compelling propositions that drive valuable partnerships and market share growth, while establishing and building strong relationships both internally and externally.

Skills/experience required:

  • Outstanding knowledge of different beer and spirits categories, brands and cocktails, and able to confidently educate and inspire groups and individuals, conversationally and formally
  • Bar tender experience in the on-trade, ideally across breadth of premium and mainstream outlets
  • Expert knowledge and experience in cocktail making and able to formulate menus and recommend serves
  • Have your finger on the pulse of what is happening on the ground: have brilliant relationships with key influencers in the industry
  • Exceptional relationship building and stakeholder management skills
  • In depth understanding of distributors, key customers and competitors: their businesses and their shoppers/drinkers