Senior Brand Manager Captain, EPM & Poland, Open to flexibility

Recruiter
Location
London
Salary
Negotiable
Posted
22 Aug 2017
Closes
19 Sep 2017
Ref
57880BR
Contact
Diageo Plc
Contract Type
Permanent

Senior Brand Manager Captain, EPM & Poland, Open to flexibility

We are looking for a passionate, curious and creative-thinking leader, who is excited by The Captain's mission and will relish playing a leading role in making Captain Morgan a modern, progressive and must-have brand for a more inclusive cohort of twenty-something millennial drinkers.

Duties on Ship

Deliver creative work that grows the user base of the Captain, wins share in rum and gets more people to fall in love with the Captain brand. Be the lead of our brand strategy and TTL plans in EPM (European Partner Markets) & Poland. Lead a diverse range of pan-European projects.

Lead the Captain Morgan business in EPM & Poland

Be clear on where and how to win, lead country investment choices, develop the creative and commercial drivers, drive performance & lead a multi-functional team to deliver the KPIs

Drive our Accessibility Agenda: how do we make Captain truly accessible to our consumers so they can buy & enjoy Captain whenever wherever the like?

Lead the strategic thinking, ideation and activation of becoming the most accessible drinks brand for our millennial audience. Think formats, path to purchase, media, gifting, commercial channels…the sky is the limit. We need to shift the dial here by working as one brilliant team, with our GBT and country teams, identify the biggest opps available and influence a wide audience to deliver.

Launch the New Packs across Europe

Brilliant project management, creative judgment and communication to our many countries is required to land a step-change in our TM pack design and a seamless launch.

Qualifications

Scallywags need not apply. Make no mistake this role requires experienced officers of the highest rank.

  • We need someone who is a skilled navigator that can set the Captain's ship on the right course - We are looking for Individuals with proven skill in generating powerful, competition beating strategies that emanate from very strong consumer and commercial understanding and insight
  • You have to buy where the Captain is headed to sail with him - looking for folks with a deep passion for creating innovative marketing campaigns programs that demonstrate an in depth knowledge of mass market pop culture and the overall millennial entertainment landscape
  • A Captain is nothing without a motivated crew - We need someone skilled in building high performing and inspiring agency relationships and facilitating great inter agency collaboration as well as being highly adept at enrolling and motivating a complex commercial organization behind a brand vision and annual plan of activities

Fine Print

  • 5+ years' experience in a in consumer or customer marketing
  • Team player, resilient, positive outlook
  • Strong commercial acumen
  • Ability to influence at all levels within our business, especially commercial teams and senior management

A passionate & dynamic leader with a proven ability to inspire and motivate teams and individuals to deliver excellent results.