Marketing Manager, part time 15-20 hours per week with some homeworking

Location
Henley-on-Thames, Oxfordshire (Flexible and/or Remote)
Salary
£45,000 pro rata
Posted
09 Apr 2021
Closes
30 Apr 2021
Contract Type
Permanent

Marketing Manager – Part-time / Flexible

Overview

  • Unizest (a new product from Neofin Ventures Ltd) is a new Fintech proposition, providing basic banking services to people from overseas who are coming to UK to work or study
  • Although Unizest is a digital wallet with a Mastercard Debit Card, we are not a bank and we have no intention to be one.
  • We are a start-up with a small team who have been working remotely for the last 12 months.
  • We have received investment from some experienced angel investors and a venture capital fund
  • We are now close to product launch and a ready to grow.
  • We believe our route to our end customers is through partnerships with recruitment consultancies and universities, for whom we solve a significant problem.

The role in a nutshell

Acquire end users at an effective cost of acquisition (CAC), through:

  • identifying & prioritising relevant partner sectors and audiences
  • raising awareness with them to fill the funnel for sales to convert
  • experimenting and optimising different marketing channels to get an attractive cost of acquisition
  • work with the converted partners on assets and comms to their potential users.

Responsibilities

  • Focusing on Acquisition Marketing: develop strategies and tactics to get the word out about Unizest, attracting and developing channel partnerships
  • Support B2B sales channel with strategy, insight and materials – working with channel partners convert interest to sales
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Requirements

  • Someone willing and able to deal with the ambiguity of the start-up environment, and most importantly, someone who fits our culture and values
  • Specific experience of B2B2C (acquiring customers through partner channels) or possibly just the B2B element
  • Experience in financial services may be useful but is not a pre-requisite
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • 15 hours+ per week, flexible location but willingness to come to Henley office when required

Inclusion

  • Neofin Ventures Ltd is B Corp Pending and working towards full B Corp status. As such we are committed to a triple bottom line and to an inclusive and equitable workforce.

If this role is right for you, please apply with your CV via the Timewise Jobs site 

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