Senior Brand Manager Captain Morgan, maternity cover, open to flexibility

Recruiter
Location
London
Salary
Negotiable
Posted
22 Sep 2017
Closes
20 Oct 2017
Ref
57458BR
Contact
Diageo Plc
Contract Type
Temporary

Senior Brand Manager Captain Morgan, maternity cover, open to flexibility

We are looking for a passionate, curious and creative-thinking leader, who is excited by The Captain's mission and will relish playing a leading role in making Captain Morgan a modern, progressive and must-have brand for a more inclusive cohort of twenty-something millennial drinkers.

The Senior Shopper Marketing Manager will man the ship's wheel as we chart a bold new course for recruiting the next generation of twenty something drinkers. This involves playing an active role in shaping how the brand shows up in bars, shops, festivals and online.

Duties on Ship Be the shopper expert on behalf of the brand, establishing an in-depth understanding of the Captain Morgan consumers, shoppers and customers. Deliver creative work that grows the user base of the Captain, wins share in rum and gets more people to fall in love with the Captain brand.

Lead the physical availability agenda for Captain in Europe Be clear on what great physical availability for Captain looks like and lead a multi-functional team on a roadmap to delivering the KPIs

Create the tools and assets for Captain Morgan Lead the creative development of all tools and growth drivers for the on trade, off trade, 3rd space and wholesale channel.

Drive a breakthrough in Digital Path to Purchase We know that 70% of consumers know what category they are going to choose before even entering an outlet. So we have a huge potential to leverage digital to influence people as they are planning their occasions and make sure that Captain Morgan is top of mind for them. The SBM will work with the brand team and media teams to identify the right partnership and media solutions so that we can influence more consumer pre-outlet and at the same time drive footfall for our consumers.

Qualifications

  • One successful voyage does not earn an officers commission
  • 5+ years' experience in a in consumer or customer marketing
  • Ability to influence at all levels within our business, especially commercial teams and senior management
  • We need someone who is a skilled navigator that can set the Captain's ship on the right course - We are looking for Individuals with proven skill in generating powerful, competition beating strategies that emanate from very strong consumer and commercial understanding and insight
  • You have to buy where the Captain is headed to sail with him - looking for folks with a deep passion for creating innovative marketing campaigns programs that demonstrate an in depth knowledge of mass market pop culture and the overall millennial entertainment landscape
  • A Captain is nothing without a motivated crew - We need someone skilled in building high performing and inspiring agency relationships and facilitating great inter agency collaboration as well as being highly adept at enrolling and motivating a complex commercial organization behind a brand vision and annual plan of activities

Please click on "apply" for further details