eCommerce Media Executive GB, Open to flexibility

Brentford, London (Greater)
11 Oct 2017
19 Oct 2017
Contract Type

eCommerce Media Executive GB, Open to flexibility

GSK is a science-led global healthcare company with a mission: we want to help people to do more, feel better, live longer. We research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We have a significant global presence with commercial operations in more than 150 countries, a network of 89 manufacturing sites and large R&D centres in the UK, USA, Belgium and China.

GSK Consumer Healthcare combines our strong pharmaceutical capabilities in regulatory, medical, drug manufacturing, and healthcare professional access - doctors, dentists, pharmacists - with best in class fast moving consumer goods capabilities - consumer insight, speed to market, brand focus and the ability to effectively partner with retailers. We call this combination of pharmaceutical and fast moving consumer goods capabilities 'Fast Moving Consumer Healthcare', and believe we are uniquely placed to become the first and best Fast Moving Consumer Healthcare Company driven by science and values.

An opportunity has arisen for an eCommerce Media Executive GB to join our Digital Marketing and eCommerce team in Brentford. As eCommerce Media Executive GB, you will be responsible for delivery of the media marketing plan to be executed on retailer sites. You will utilise marketing media efficiently to drive sales and feed insights back into the business and conduct return on investment analysis.

This position offers the successful candidate the opportunity to collaborate with various stakeholders in an autonomous role bringing media technology expertise to shape ways of working and drive our eCommerce strategy.

Responsibilities include:

eCommerce Activation Calendar:

  • Responsibility for the eCommerce activation calendar across retailers.
  • Work alongside Mediacom to turn insights into effective tactics.
  • Develop a plan to drive sales and ROI for GSK across channel.
  • Ownership for the entire eCommerce budget.

Vendor Management:

  • Relationship management with Mediacom or: Dunnhumby, Triad, AMG, Ocado and i2C.

Media Investment:

  • Own the PO and trade funds process for media investment.

Business Engagement:

  • Align with brand plans to activate in line with priorities.
  • Work with shopper marketing to create artwork.
  • Regularly communicate with the CBMs and create an omnichannel plan for a seamless consumer experience.

Return On Investment Analysis:

  • Continued return on investment analysis to ensure our media efficiency is optimised.
  • Feed insights back into the business at regular touch points.

We are passionate about what we do and have created an environment where everyone feels valued, is able to develop, contribute to our mission and be proud of what we achieve. We want people who share our values and believe in our mission. Our investment in training, development and learning opportunities will empower you to be the best you can be, and we'll make sure you have a stimulating and wide-ranging role that will enable you develop your expertise as you create value for us.


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