Global Sales Outlet Execution Implementation Manager, Open to flexibility

21 Mar 2018
17 Apr 2018
Diageo Plc
Contract Type

Global Sales Outlet Execution Implementation Manager, Open to flexibility


For Diageo to achieve its ambitious growth and profitability aspirations; and in order to further drive the shift to a sell-out focused business, our markets have identified the need to significantly improve upon our current commercial performance reporting and routines.

The role will be accountable for the deployment and embedding of technology that will enable outlet execution measurement and insight generation for our outlet universe.

This role will provide candidates with an opportunity to be at the forefront in leading improved outlet execution and ultimately business performance; enabling Diageo to be a World Class Sales organization.

This is a global role; but is primarily focused on Europe, India and Global Travel, and will require travel within these regions.

Purpose of Role

  • Lead, coach and work with the market teams to roll out and embed technology that will deliver objective outlet execution measurement and insights
  • Be the catalyst for organisational change, leading to the markets becoming obsessed with winning at the outlet
  • Take global thinking and make it locally actionable
  • Take local best practice and make it globally applicable

Top Accountabilities

  • Responsible for driving outlet execution performance improvement in North America and Latin America
  • Establish with the countries a transformational Outlet Execution strategy and plan that will ensure DIAGEO are best in class globally vs our peer benchmarks and deliver business ambitions
  • Provide on-going leadership and coaching (hands on with task) so countries can embed this change
  • Be the catalyst for organizational behaviour change, leading to the markets and our partners continually improving their standards, capabilities and business results
  • Ensure that the countries are generating Outlet Execution insights to both improve performance but also ensure the "right" outlet execution standards are established
  • Work hand in hand with the GM and Commercial Directors to ensure the delivery of the transformation, Outlet Execution KPIs and market share
  • Deliver improved outlet execution performance against KPI's in priority markets based on improved measurement and insight generation

Qualifications and experience required

  • A proven sales leader who has led a high performance, sizeable sales organization.
  • A heavy hitter who has delivered strong performance (market share) through improvements at outlet execution.
  • Expertise in Field Sales Management & Customer Management; Customer Marketing and Distributor Management an added benefit
  • Advanced Commercial acumen and a problem solver; restless & agile - lives and breathes implementation
  • Ability to impact and influence through the organization from GM thru to front line sales representative

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