Marketing Manager

Recruitment Genius
12 Oct 2021
19 Oct 2021
Contract Type

This company builds world class apps and digital products in the global lottery, betting and gaming space. They have an open, supportive, dynamic culture where talented people are trusted to contribute to the team and company by carrying out their roles in a professional, collaborative and skilled manner.

This position conducts all marketing within the company so the role offers a high degree of responsibility and the ability to make a significant contribution to company growth.

This role will assist company growth by creating and successfully implementing a marketing strategy and plan that generates business and that attracts talented team members. This plan must underpin the confidence and trust they enjoy from their clients plus help develop business opportunity within these existing accounts.

The position will focus on:
- Generation of Thought Leadership themes and quarterly content plans / execution
- Running targeted marcoms activities including events, webinars and social media campaigns
- Proactive and reactive marketing strategies to counter competitive threats
- Selection, negotiation and day to day relationship with marketing suppliers
- Hands-on content production, including interviews with colleagues and clients for editorial pieces
- Developing and delivering product marketing plans
- Ownership of the website and promotional collateral

Key Outcomes Required
- They are recognised as the go-to company for app and digital product consultancy, development and middleware in the global regulated lottery, sportsbook, casino and bingo markets
- They are asked to participate in all relevant RFPs
- Put fresh, useful content out to audiences on a highly regular basis and maintain a best in class website / digital marketing presence
- Marketing makes a strong contribution to an intelligence-driven sales pipeline that drives business growth
- Budget, plan and results plus quarterly content and activity plans and retrospectives
- Attract high quality candidates for job openings and gives team members the opportunity to build up personal profiles

Personal Skills and Attributes Required
- Pick up on market trends and understand topics that are important to clients
- Demonstrable successful digital content creation and digital marketing execution
- Event / webinar management skills
- Self-motivated and goal oriented in meeting your own deadlines
- Excellent interpersonal skills
- Organised and meticulous, demonstrating the ability to keep to strict deadlines
- Experience and understanding of igaming (lottery, sportsbook, casino, bingo) preferred
- CIM or equivalent qualification preferred

London Based with flexible remote working; part-time working will be considered

- Financially secure, ambitious company
- Career progression opportunities - promote from within culture
- Cutting-edge technologies
- Exciting, secure business sector
- Performance bonus
- Cycle to work and Travel loan schemes
- Birthday off!

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