Customer Marketing Manager - 12 month FTC, Open to flexible working

1 day left

Location
Brentford (City/Town), London (Greater)
Salary
£Competitive
Posted
08 Nov 2021
Closes
08 Dec 2021
Ref
308215

As a Customer Marketing Manager your primary purpose will be to deliver brand sales, share, profit and gm% to plan. You will work to develop and implement high-impact and insight led, multi-channel and omnichannel shopper plans aligned to category, brand and retailer strategies. You will act as the lead customer facing contact for the brand working with area shopper manager/sales/brand to translate brand and shopper objectives into clear retailer specific activation plans. You will also have responsibility for influencing the global category team and local agencies to deliver shopper toolkits fit for purpose for GB.

In this role you will primarily support the respiratory brands both online and in store.

Your responsibilities:

  • To deliver brand sales, share, profit and gm% to plan
  • To take the global shopper toolkits/design local toolkits and deploy to maximum effect within GB creating high impact brand presence in the relevant shopper touchpoints, including online and offline, that is rooted in shopper insight.
  • Working with insights/SSL, conduct shopper/category/retailer research on key shopper campaigns as required
  • Create powerful relationships with our key customers to optimize the most impactful and effective shopper solutions. This role will be a critical part of the account MFT in attending monthly (or more) Customer meetings.
  • Bring strong GB local insight into competitor activity plus retailer, category and shopper needs to the area shopper manager to ensure global and local toolkits are maximized in their effectiveness for the GB market
  • Within GB, act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
  • Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business
  • Manage the shopper budget and monthly forecasting and phasing of spend

Basic qualifications:

  • Proven customer relationship management and experience with delivering customer activations.
  • Shopper Marketing experience.
  • Experience with creating and executing shopper activations is key.
  • Partnering with external creative and media agencies.
  • Strong Project Management and cross functional working essential.
  • Ability to drive passion and energy when leading projects and working within teams.
  • Sound data analysis and commercial understanding.
  • Educated to degree level or equivalent experience.
  • FMCG background preferred.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.  As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it.  Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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