Customer Activation Manager - Tesco, Open to flexible working

London (Central), London (Greater)
22 Nov 2021
01 Dec 2021
Contract Type

This role will work on GB's single biggest customer - Tesco.

Diageo invest significantly in direct to consumer brands building but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don’t see at the point of purchase. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Activation team will then work directly with customers, supply and agencies to project manage perfect execution of the commercial calendar. In some cases, this will inform tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

You will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behaviour to achieve Diageo’s financial and market share ambition.

This role has direct responsibility for all activation within Tesco & brand alignment. You will work on GB's largest customer and partner with the Shopper Marketing brand teams to deliver best in class activation.

Top Accountabilities

  • To build a 30-60-90 rolling activation plan for our key brands & customer.
  • Inspire Tesco with our forward-thinking brand plans & solutions to unlock brilliant execution plans at the POP across all of our business priorities – customer facing role.
  • Management of customer marketing A&P forecasting, actualising & M&E for your customer in line with our commercial plan & business priorities.
  • Ownership of customer & brand tracking of execution of the commercial plan for your customer & brand – developing & managing the Customer Marketing scorecard to track execution end to end & to provide visibility of the plan within your customer vs. the plan with the business.
  • To lead the tailored & differentiated execution plan for your customer driven by strategic alignment & commercial plan priorities.
  • To project manage the implementation of all the key platforms & activations within your customer alignment
  • To be the activation lead from a GB Off-Trade & customer lenses for your brand alignment.
  • To execute visibility toolkits that make our brands show up brilliantly to customers & consumers.
  • To own the delivery of technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.
  • To ensuring customer commitment/nominations are secured within agreed lead times. 
  • To conduct activity M&E to ensure we are constantly improving our plans.

Ideal experiences / Qualifications / capabilities

  • Internal or external experience as Sales or Activation/ Customer Marketing Manager equivalent
  • Project Management, Analytical and core selling skills
  • Time management & prioritisation skills
  • Desire to create change & to build the execution tracking function
  • High resilience & positive attitude – able to build powerful relationships and work collaboratively within a team cross-functionally
  • Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
  • High attention to detail

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.