Global Oncology Digital Analytics Manager - Secondment, Open to flexible working

Brentford (City/Town), London (Greater)
19 Nov 2021
01 Dec 2021

Are you energized by the challenge of utilizing digial anayltics to redefine cance care? If so, this Global Oncology Digital Analytics Manager opportunity could be an exciting opportunity to consider. 

Being part of Oncology at GSK is being part of something special. The focus of the organization is clear – we are fuelled by a personal passion to give our patients and our customers MORE. More of ourselves, more to fight for and more moments that matter! Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to REDEFINE EXPECTATIONS in cancer care. 

The Multi-Channel Marketing (MCM) team exists to increase GSK’s ability to meet customer and patient needs in a rapidly changing world where technology demands a different approach. Each year, more and more Health Care Providers (HCPs) and patients embrace technology. This shift in behaviour and preference has far-reaching ramifications and provides exciting opportunities for GSK.

The Multi-Channel Marketing (MCM) Team is an essential enabler of GSK’s vision to develop unprecedented engagement with HCPs and patients especially during a pandemic. The team bring a relentless focus to the customer experience to achieve the best possible patient outcomes, supporting our HCPs to have the right information easily accessible across a range of channels to suit their needs whilst ensuring we do the best for our patients.

The Opportunity

As part of our digital analytics transformation, we need a business analyst/digital analyst who has strong business acumen, understands brand strategies, can interpret digital channels, campaigns, and data, and provide actionable insights.  This is a unique opportunity to work with the Global Oncology team to drive data-driven marketing.

The Role

GSK is looking for a Global Digital Analytics Manager to support the Global Oncology TA to join the Global Oncology Multi-Channel Marketing team. In this role, you will support the Global Oncology teams globally and locally to analyse digital data to drive data driven marketing, improving the customer/patient experience and business impact. In addition, the successful candidate will have the opportunity periodically to assist with digital marketing projects. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following ...

  • Understand business needs, content and channels effectiveness, campaign effectiveness, and HCP engagement by using several data sources available to GSK
  • Interpret results and provide insights on their meaning and define actions to inform future business decisions and optimize the patient/ customer experience, as well providing ideas on how to optimize
  • Develop a Global Oncology digital dashboard, through PowerBI
  • Develop a digital measurement strategy consistent across Oncology brands
  • Identify data gaps and solve data issues. Pull through data sources e.g. Claravine and LOC media data into the global brand analysis and dashboards.
  • Provide global insights from GSK digital activities, social media, and where relevant third-party data sources to inform ongoing best practice digital implementation
  • Periodically and when demand requires, support with digital marketing projects. This is offered as a development opportunity as part of the role.

In Summary, you will be:

You will be an experienced digital / analytics expert to support the Global Brand and MCM teams in their digital planning and delivery and if interested, the opportunity to support some digital marketing proejcts.  You will need to have a passion digital data, love using analytics to solve business problems to ensure a seamless, integrated customer and patient experience. You will need to be a highly motivated self-starter and used to dealing with ambiguity.

Key responsibilities:

The Digital Analytics Manager will be responsible for defining and managing analyses and data-driven optimizations across site, content, and integrated campaigns across the Oncology portfolio. The key brands are: Zejula, BLENREP, Jemperli and more to follow as we are growing fast.  The scope of the role includes, but is not limited to, campaign measurement planning and performance analysis across GSK’s Oncology portfolio, improving customer experience, and driving top-line impact. 

The role will interact mostly with the MCM team, brand stakeholders globally and in the markets. Where required the manager will work cross functionally e.g. with the insights team, Marketing Operations team, and agencies.

  • Develop a measurement strategy across Oncology brands, inputting into brand /execution plans to achieve business and campaign goals 
  • Develop a Global Oncology Digital Dashboard
  • Collaborate with key stakeholders to ensure that all data and associated KPIs align to brand goals and business objectives
  • Establish and oversee digital analytics and optimization operations and shape the analytics offerings, process, and procedures with the digital organization
  • Distil and synchronize various data sources to develop fact-based and strategically sound recommendations for the business 
  • Create presentations with data visualizations to share insights in the most effective way to enable decision making  
  • Construct presentations with complex analytical findings, and delivers a finished product that’s clear, concise, “digestible” and focused on the key drivers for senior leadership  
  • Educates digital agencies, MCM and Pharma marketers and other commercial stakeholders to continuously evolve the analytics practice towards digital excellence
  • Manages vendors/agencies hired to deliver against digital analytics work streams 

Why You?

Preferred Behaviours:

  • Self-starter
  • Naturally passionate about data
  • Solution orientated
  • Strong influencer
  • Courageous
  • Tenacious
  • Resilient
  • Positive even when facing barriers 

Basic Requirements:

  • Bachelors’ degree
  • Three or more years experience in Pharma across brand/product marketing and multi-channel/digital marketing
  • Three or more years experience in delivering digital analytics and measurement strategies
  • One or more years experience in setting up a digital dashboard
  • One or more years experience working in a cross functional, matrix team to deliver performance  
  • One or more years experience of having worked in a market in the USA, Asia, or Europe

Preferred Qualifications: 

  • Oncology experience
  • Highly analytic and numerate 
  • Strong written and verbal communication skills
  • Excellent influencing skills
  • Experience in operating in a complex –multi-cultural international environment
  • Deep knowledge and understanding of customers and how they evolve with new digital technologies

Applications closing date: Wednesday 1st December 2021

When applying for this role, please use the 'cover letter' of the on-line application to clearly describe how you meet the competencies for this role highlighting your digital and digital analytics experience, as outlined in the job requirements above. The information that you have provided in your cover letter will be used to assess your application.

Why GSK?

At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we’re making the biggest changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.

With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.

Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. 

GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.

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