Northern Europe Media Manager, Open to flexible working

Weybridge, Surrey
07 Dec 2021
27 Dec 2021
Contract Type

We are looking for a Media Manager for Northern Europe (NE) to work within our NE media team. This role will support and report into a Media Director, working collaboratively with other Media team members. The main responsibilities will be to partner with our brand teams to develop & manage world-class, data-driven Communications Plans, with a strong focus on Digital, leverage GSK’s scale in the marketplace and support the management of a cutting-edge agency model.

The Media Manager position is a key role within GSK with the mission of empowering the marketing teams with better media planning and buying capabilities by: ensuring media strategy is directly tied to and delivering on brand marketing objectives, while also ensuring the GSK digital vision of collecting, leveraging and seamlessly integrating data and insights into media choices is being deployed. This position requires an individual with ability to use technology to deliver on our business needs.  This will require understanding digital media capabilities and tactics, understanding the technical foundation needed to support effective digital campaigns, and being able to clearly communicate these dynamics to our brand partners. Experience in dynamic creative versioning and optimization, use of first-party & third-party data, and cross-channel frequency, sequence and message management required.  We’re looking for someone collaborative, passionate, driven, curious and constantly looking to adopt new technology and take advantage of new trends. This individual will need to understand the tactical level, but more importantly, can envision the big picture and ensure our tactical implementations contribute to an over-arching strategic roadmap.

This person will work closely with our Digital Performance Marketing team to manage the implementation of data-informed optimizations and content development that deliver business impact for our brands.   You will work cross-functionally and liaise with Insights, Analytics, Digital operations, Digital Tech, Finance and Global Strategic Integration Leads to ensure successful project delivery.

Major Accountabilities:

  • Work across boundaries by building and developing trusted relationships with key stakeholders in order to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Digital, Tech, Insights, Analytics)
  • Provide Consumer Healthcare Brand Marketing teams with paid media specialist resource to efficiently and effectively maximize return on the brand connection’s full funnel plan
  • Support the Media Director with the oversight of all paid media channel planning, sufficiency modelling and stewardship.  Also support driving digital integration and innovation across Video, SEM/SEO, Display, Social, Strategic Media Partnerships, Programmatic and eCommerce
  • Support the management of the overall media agency relationship as well as work with cross functional partner teams/agencies to align objectives and develop integrated connection campaigns
  • Support the implementation of strategic value added programs with our Media Partners such as Google, Facebook and Amazon
  • Collaborate with Digital Performance Marketing and Tech teams in the development of a comprehensive data strategy and guide data-driven media decisions to drive personalization at scale and cross-device synchronization
  • Craft Audience acquisition strategies and In platform audience identification and sizing using 1st, 2nd and 3rd party data
  • Use and analyze industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimizations and measurement frameworks
  • Work closely with agencies to drive consumer insights through use cases built through our tech stack, analytics and econometric learnings to deliver an ROI positive performance media program
  • Serve as team contacts with internal GSK Finance teams on media approvals and support the larger team on brand spend reporting and savings tracking
  • Collaborate with and support Global Strategic Integration Leads to ensure global strategic guidelines are interpreted accurately by local media agency and executed brilliantly

Basic Qualifications:

  • Bachelor’s Degree
  • Significant, practical experience with Media or Digital agencies, Media Management department or Media Company
  • Demonstrable experience in digital marketing, cross-channel integrated media strategy and communications planning
  • Capability in developing TV and Digital buying strategies with a focus on Advanced/Connected TV, Search (SEM/SEO), Programmatic, Social (including Influencer) and eCommerce
  • Familiarity with analytical, empiric Media planning tools and holistic integrated strategy approaches
  • Experience working with and stewarding programs with Media partners such as Google, Facebook, Amazon, etc
  • Understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix
  • Ability to build relationships and manage performance of key partners

Preferred Qualifications:

  • Experience working with Google tools, an aligned technology stack and building enterprise-based use cases
  • Thought Leadership on innovation and emerging media
  • Experience managing large, multi-national accounts
  • Experience in healthcare/consumer healthcare/CPG communications
  • Experience in performance driven media, development and implementation of data driven strategies

Why Consumer Healthcare?

Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Diversity, Equity and Inclusion

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.  As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it.  Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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