Global Campaigns Director, Open to flexible working

Brentford (City/Town), London (Greater)
04 Jan 2022
17 Jan 2022
Contract Type

Our Global Campaigns Director is a key role in our global internal engagement team, critical to exciting and motivating people in GSK’s purpose, ambitions, strategy and culture. This person will support our Head of Internal Comms, Global Campaigns to develop and deliver creative and engaging campaigns and content, particularly around innovation, to inspire people to drive engagement and deliver our company goals.  

Collaborating with IE leaders across the company, the successful candidate will be exemplary at understanding the complexities of engaging a global audience, listening and building connections, and making sure campaigns across the year feel joined up. They will be data-driven, partnering closely with our data and insight team, taking an agile approach to making sure campaigns are robust, effective, measurable and always in support of driving company performance.

The individual will need to be highly collaborative, working together with a large matrixed IE network to ensure excellent execution of campaigns. The role may on occasion also include selecting and working with relevant rostered agencies and other partners.

If you’re interested in joining a dynamic team playing a critical role in driving change. A team which motivates GSK people every day through authentic storytelling driving engagement so we can deliver even more, better and faster for patients all around the world. A team that’s obsessed by data and insights, and one that’s motivated by a strong sense of teamwork and care for each other, then please let us know.

This role will provide you a fantastic opportunity to lead key activities that will make a difference, these responsibilities include some of the following:

  • Supports the telling of the overall one GSK company story
  • Builds momentum and strategic drumbeat around strategic priorities
  • Develops quality content to share company news, in support of GSK’s purpose, ambitions, strategy and culture
  • Develops and delivers specific internal campaigns (e.g. innovation, culture change)
  • Works to agreed metrics and measurement approach for assessing impact
  • Contributes to strategy, tactics and content for CEO programme
  • Champions and uses new GSK’s internal tone of voice
  • Supports around influencer and leader communication
  • Supports on crisis/issues management communication support where required
  • Partners with the Data and Insight team to help inform campaign creation and delivery

APPLICATION CLOSING DATE – 17th of January 2022

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Experience of working on data / insight-driven internal engagement campaigns with proven outcomes across a variety of audience personas; including leading communications for large, business critical internal engagement campaign projects for highly visible public or private sector organisations
  • Experience within a communications agency, delivering key internal campaigns and content grounded in insight and measurement for major global companies.
  • Experience of use of insights, building and designing campaigns through collaboration, coordinating and aligning campaigns across the business

Preferred Qualifications:

  • Strong interpersonal skills and relationship building with senior leaders in a matrix organisation
  • Experience of managing and influencing a complex set of stakeholders with potentially competing priorities
  • Track record of strong personal impact on projects or programmes with significant global exposure

Why GSK?

At GSK, we're a company with a special purpose, to help people do more feel better and live longer. Realising our purpose starts with us. When we feel at our best, we perform at our best.

When you set out on your adventure at GSK, we make a deal. You commit to living GSK's values and expectations and performing against our Innovation, Performance and Trust priorities. And in return, GSK commits to providing the right environment for you to thrive. Put simply, it’s about you being motivated to do your best work, in a place where you can be you, feel good and keep growing.

Together we build an environment where we can all thrive and focus on what matters most to each of us. It is only through the energy, dedication, drive and passion of all of us that we can be the very best for GSK, and importantly, for our patients and consumers.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.  As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it.  Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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