Brand Manager, Open to flexible working

Expiring today

Brentford (City/Town), London (Greater)
04 Jan 2022
25 Jan 2022
Contract Type

The GBI Brand Manager position is critical for the business to deliver the execution of the brand plans and to help shape the strategy of the brand. The Brand Manager will work with the brand multi-functional team to deliver against the commitment, but also to identify opportunities to drive further growth.

Come and join us and our leading brands which include; Sensodyne, Voltaren, Anadin and Nexium (brand alignment TBC).

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

  • To help deliver sales, share, profit, GM% and brand equity at least in line with plan
  • Appropriate to brand prioritization, to help develop the strategy of the brand together with the SBM and with the Category Marketing Manager/Lead, to help identify growth audiences and develop plans to drive penetration with the growth audiences.  This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels
  • To work with the SBM, sales, Net Revenue Management, finance, supply, communications, shopper and expert teams to ensure a seamless, end to end brand program is being implemented.
  • Lead brand digital activity – including website updates, content creation & deployment, ecommerce strategy and communication assets
  • Own the GBI CCC and Brand Plans/Strategy and to input and shape the consensus forecast
  • Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly
  • To manage and deploy A&P spend with maximum accuracy and efficiency
  • To be aware of category, brand and competitive landscape and performance and to lead response if required.
  • Ensure local insights are mined and used to develop and ideate the innovation pipeline with the BU and Global teams, while fulfilling GBI needs.
  • Systematically reviews multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required.
  • Use influence to gain support for key brand initiatives internally and externally e.g. project approvals, trade discussions
  • To share opportunities and best practice with Ireland activation team and the BU.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • University Degree.
  • Demonstrable marketing, digital and data driven experience essential.
  • Significant digital experience – this includes 360 campaigns.
  • Campaign development experience including execution and optimization.
  • Experience in the FMCG industry.
  • Comfortable working in a large, matrix environment.
  • Media agencies – relationship management
  • Time management and ability to manage multiple projects.

Preferred :

  • Budget management.

Why Consumer Healthcare? (the following is standard for all job descriptions if the role is Consumer Healthcare)

Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Diversity, Equity and Inclusion

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

Application Details:

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please submit a cover letter with your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information provided in your cover letter and CV will be used to assess your application.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.  As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it.  Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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