GB Reserve Brand Ambassador, Open to flexible working

London (Central), London (Greater)
10 Jan 2022
10 Feb 2022
Contract Type

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Diageo Reserve is a high-growth business that focuses on unlocking the enormous potential of premium and luxury spirits. The Reserve portfolio has tripled in size in the last 5 years, doubled in the last 3 years and we have the ambition to grow to over £200m revenue by F24. With an industry-leading portfolio that includes Ketel One & Ciroc vodka, Haig Club, Johnnie Walker SDLX, Tanqueray TEN, Ketel One, Zacapa, Talisker, Singleton and Lagavulin we are beating the competition but still only have a small share of the premium spirits market in GB, so the opportunities for growth are enormous. The Reserve team are focused on building brand momentum and engaging consumers, by working in partnership with the very best trend leading customers in both the On and Off Trade.

You are the Vodka brand ambassador for Diageo in GB and you are the personification of these brand. You are well connected and networked within the GB cocktail bartending scene and you have a proven track record of building brands in this trend leading space. You will have a history of building branded events to profile an alcoholic brands .You have the ability to build great relations with key influencers in the industry and know the right places to go to. You engage with bartenders to ensure they are serving our drink in the right way and know to tell the story behind our brands. Your job isn’t done until our products are visible to consumers and perfectly served in the right places. This is a commercial position and you are responsible for driving and inspiring customer loyalty while implementing marketing activations in luxury bars, hotels, clubs and restaurants.

Key Areas Of Accountabilities:

  • In conjunction with the brand manager identify, develop and manage marketing activities
  • Work with our brand team to input in growth drivers and activities design and execution.
  • Acts as the face of the brand and Diageo – proud of what you do!
  • Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across the Vodka Portfolio
  • Implement visibility in outlets to help increase brand awareness and ROS
  • Inspire consumers, customers and trade to advocate Reserve brands
  • Prospect and build strong relationships with Gurus/Influencers in your market, while maintaining and nurturing current relationships
  • Be the central reference point for the bartending community, creating a bartender network and championing Reserve Brand and World Class fraternities

Essential Qualifications / knowledge / experience required / languages

  • Creative and inspiring approach to be able to delight customer and customers
  • Commercial mindset essential
  • An existing network within the GB on trade preferred
  • Able to demonstrate excellent relationship building and influencing skills across functions
  • Brand and Category Knowledge across Spirits and TBA with particular experience in process, ingredients, provenance, and trends
  • Passion for super premium brands, our customers & our consumers.
  • Operates proactively – and where necessary reactively - in order to beat the competition.
  • Able to build plans to customize activity to deliver against the nominated growth drivers for priority customers
  • Demonstrates consistent high standards of execution.
  • Be a socially responsible ambassador for Diageo externally.

Barriers to success in role

  • Unable to distil brand objectives into actionable activation plans within resources available
  • Inability to build trusting relationships across a broad range of stakeholders, demonstrate flexible style
  • Inability to prioritise and manage own deliverables
  • Unable to challenge status quo and influence others
  • Poor commercial insight or understanding of the trade,
  • Inability to deal with ambiguity and a fast changing environment

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything


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