GBI Expert Marketing Lead, Open to flexible working

7 days left

Brentford (City/Town), London (Greater)
11 Jan 2022
01 Feb 2022
Contract Type

As the Expert Marketing lead you will be a part of GBI Marketing Leadership team. You will define the Expert Marketing strategy for GB&I at the heart of which is driving expert recommendations that ultimately lead to incremental sales, category and brand growth. The strategy you set will determine brand marketing priorities and channels delivery, ensuring highest HCP reach, highest repeatable growth, opportunity for scale and differentiation across our competitive set in GBI market. You will provide marketing leadership at the interface of Global and BU level. The plans you will inspire your team to develop will be followed by strong execution with digital at the core and strong channels efficiency including best in class highly impactful hybrid field team.

Key responsibilities include:

  • Ultimately driving the Expert Marketing strategy for GB&I – driving expert recommendations that lead to sales growth.
  • Drive a robust digital and data driven decision making standards across all the plans to make smarter decisions, create engaging communication and grow reach, trust and recommendations across all channels.
  • Working closely with Marketing Leadership team, ensuring alignment with market and brand priorities and maximising opportunities for Expert influence.
  • Collaborating and influencing Global Expert team, bringing best practices and utilisation of toolkits in GBI as well as leading impactful pilots contributing to market as well as global growth and improvement in ways of working and delivering.
  • Working closely with medical, influencing external key professional organisations and opinion leaders to raise HCP profile and ultimately better consumer experience and recommendations.
  • Working closely with compliance and legal ensuring compliance with GSK rules and values across all customer touchpoints, through relevant training, capability plan and sharing best practice.
  • Effective team leading and delivering for the critical business touchpoints, including but not limited to MAP process, RGM, 3-1 business planning.
  • Managing A&P budget of £6.26m, continuous ROI review across brand media, channels spend and samples delivery.
  • Setting and delivering against KPIs across all brand, channels and efficiency performance.
  • Working closely with finance on budget planning and forecasting.
  • Corporate and retail customer relationship accountability for Expert strategy and agenda. Working with sales to ensure expert plans are embedded in JBPs and executed as part of holistic customer plan and consumer experience.
  • Build an entrepreneurial and New Co culture mindset across the team to inspire the key behaviours driving an individual and business growth.
  • Leading a highly diverse and dynamic team of marketing managers, digital and data experts, field managers and HCP representatives.
  • Change management and embedding recent structural change & role/responsibilities changes throughout the team, alongside with strong agility mindset to react to market changes and demands.

Why you?

Basic qualifications:

The job holder needs to be tenacious and have a strong performance mindset – driving for results through an understanding of drivers of the business and has an ability to focus on the things that make a difference and get things done.  To achieve this the job holder needs to have:

  • Line management experience (ideally of a large multi-layered team)
  • Leadership / strategic ownership experience
  • Change management experience
  • Proven track record of driving sales and business targets
  • Previous Experience as Marketing or Sales Controller
  • Negotiation and stakeholder management ability and experience
  • Be qualified to Degree level

Why Consumer Healthcare?

Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Diversity, Equity and Inclusion

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.  As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it.  Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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