Senior Brand Manager - RTDs and Draught Cocktails, Open to flexible working

London (Central), London (Greater)
17 Jan 2022
26 Jan 2022

*This is a 12 month fixed-term contract

RTDs are the fastest-growing segment of TBA and Draught Cocktails are changing the game in terms of our spirits share in the on-trade. There is big ambition for both these categories in the GB strategy, and this role is pivotal to driving overall strategies, innovation pipeline, and growth drivers. Reporting directly to the Category Marketing Director, Beer & RTD, and working in close partnership with the brand, innovation and RCG teams, this role needs an experienced, rounded and highly influential leader with excellent functional skills, vision and strong ability to simplify and drive strategy to action through a matrized organization.

Role Dimensions

Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our the brands within this category and work to shape their future.

With a category overview you will drive and project manage the creation of the brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;

You will drive and project manage the creation of  brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;

  • Recruitment/Re-recruitment – both from a customer and consumer perspective
  • Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
  • Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
  • Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Top Accountabilities


  • Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
  • Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
  • Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
  • Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
  • Own the shadow P&L for the brands across the market.  Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
  • Understand and manage pricing & promo strategy, margin mix and volume drivers
  • Translates strategies into brilliantly executed plans that consistently beat the competition and gain share


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