Marketing and Communications Adviser - Part time 25-30 hours per week, homeworking

Location
Homeworking with occasional travel to London
Salary
£25 per hour, depending on experience
Posted
21 Jan 2022
Closes
21 Feb 2022

Up to 25-30 hours per week spread evenly across Monday to Friday – contract role

Salary £25/hr, depending on experience

Flexible working hours, remote working

Although this role is predominantly home-based, we are looking to recruit somebody who can attend events and quarterly team meetings in central London.

Start date: as soon as possible

About Us

The Biometrics Institute is a not-for-profit membership organisation based in London, UK and also in Sydney, Australia.

The Biometrics Institute's mission is to promote the responsible use of biometrics and serves over 200 member organisations globally.

It organises a range of member meetings and events across the world and provides its members with information services and thought leadership through newsletters, surveys, and good practice guidance material.

Vacancy description

This is an exciting opportunity for a marketing communications advisor to join our small, friendly team in a varied and flexible role. You will be solely in charge of our communications efforts to our members and other stakeholders, working closely with our chief executive and other team members.

You will be proactive, enthusiastic and highly organised, with experience in marketing, PR, communications or journalism and have excellent writing skills. You’ll be digitally savvy, proactive at spotting opportunities through analysing engagement metrics (Google Analytics, Mailchimp, Twitter), and collaborative in your approach.

The team is entirely home-based, so it is essential that you can manage your time and workload effectively in a remote environment. Occasional flexibility in hours is required to support the Australian team and expert group meetings in different time zones.

If you’ve got a way with words, like the sound of promoting our work to our global membership and new audiences, and enjoy a challenge, we’d love to hear from you.

Duties and responsibilities

This role reports to the chief executive who is based in London. The main role objectives and tasks include:

Communication strategy

  • Build and execute the marketing and communications strategy that strengthens the Institute brand as a thought leader on the responsible use of biometrics
  • Understand key audiences and -propose ways to tailor key messaging by audience segments to maximise impact and relevance of communications
  • Be an idea generator - assess, monitor and adjust accordingly what communications should be produced, how often and via which channel, and then implement and manage communication activities
  • Develop and own communications budgets and make the best use of limited resources
  • Be proactive and work closely with colleagues managing memberships and recruiting new members to ensure that communications are effective and strategically used at the right points in our members’ client journey

Thought leadership and content development

  • Work with the chief executive and committees to create, manage and design content to maximise member and stakeholder engagement 
  • Proactively promote and share the Institute’s work, both internally across our global membership and externally through effective social media, public relations and media liaison

Member and stakeholder communications

  • Draft and execute digital and print communications materials, as identified in the communications strategy
  • Manage the full end-to-end process for Institute publications, as and when these are required, including the Annual Report and State of Biometrics Report
  • Manage the website, search engine optimisation and website content updates 
  • Manage, monitor and grow the Institute’s social media presence (predominantly LinkedIn and Twitter), being mindful of protecting the Institute’s reputation while doing so

Review and monitor

  • Develop and measure effective communication metrics using data to identify improvements for stakeholder and member communications
  • Keep abreast of competitor activity and communications, and updates across the biometrics industry

Branding and corporate communication

  • Manage the Institute’s brand, logo and visual identity 
  • Manage any media or external speaking engagements with the chief executive to raise awareness of the Institute’s role and brand

Risks

  • Explore and mitigate communications risks, including reputational risks, data protection and security risks

Required skills and experience

To be successful in this role, you will have:

  • A minimum of 5 years' experience in communications and marketing
  • Excellent writing skills
  • Strong verbal communication skills and content research skills
  • Exceptional attention to detail and thoroughness
  • Social media experience, in particular Twitter and LinkedIn
  • Self-starter with the initiative and ability to own and drive projects in close collaboration with the chief executive
  • Strong organisational and time management skills, including the ability to coordinate and prioritise multiple projects in a fast-moving environment
  • The ability to work proactively and identify opportunities for adding value through communications
  • The ability to motivate yourself and manage your time productively in a remote working environment
  • Confidence and efficiency with technology including Twitter, LinkedIn, Mailchimp, Microsoft Office and analytic tools such as Google Analytics

Knowledge of, or interest and ability to learn:

  • Claris FileMaker Pro database programme
  • Microsoft Office
  • Adobe Creative Suite – particularly InDesign
  • WordPress
  • Mailchimp
  • Google Analytics

Experience in a membership or not-for-profit environment would be useful but is not essential.

Application process

To apply, please send a covering letter and your CV via the application method below. Please tell us how your experience and skills meet the requirements of the role.

We look forward to hearing from you.

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