Senior Marketing Effectiveness Manager, Open to flexible working

London (Central), London (Greater)
27 Apr 2022
27 May 2022
Contract Type

Over the last 5 years, Diageo has invested in developing and launching a ground breaking Marketing Effectiveness capability known as Marketing Catalyst. The goal is to enable every marketer in the business to measure and optimise the performance of every pound of their marketing budget.

Globally, Diageo is targeting delivery of an incremental £70M profit growth per annum from improvements to the performance of its marketing programmes. Core to delivering this will be continued enhancement and application of our Catalyst platform, combined with an ongoing focus on training and capability development across our global marketing organisation.

The Global Marketing Effectiveness team is the specialist group that leads this programme, awarded by both the IPA in Europe, and ANA in North America in 2018 for its pioneering work. Based centrally within the Diageo organisation, they are responsible both for managing and enhancing our marketing effectiveness technology platforms and partnering closely with every one of Diageo’s ‘in-country’ subsidiaries to drive application of this technology whilst building local capability and culture to deliver higher performing marketing every day.

The Senior Marketing Effectiveness Manager will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda. They will be directly accountable for delivery of financial performance goals from marketing for a given region, as well as building capability across a diverse set of countries, cultures and personalities. In addition, they will be given global accountability for leading specific capability enhancement projects. There is a high degree of autonomy to deliver results in the way they deem most effective.


  • Financial - Direct responsibility for ensuring the delivery of the share of the marketing effectiveness profit target associated with the region being managed. This role is also responsible for the working effectively with key external partners & managing budgets and expenditure.
  • Business Complexity - This is a complex role requiring excellent problem solving and influencing skills. This role supports ~40 different countries simultaneously supporting the implementation of a common solution at scale.
  • Leadership Responsibilities - This role carries the responsibility of being a leading subject matter expert for Diageo. The success of a leader in this role hinges on their ability to drive action from a large and complex organisation of hundreds of marketers to spend their money differently.

Top 5 Accountabilities:

  • Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness platform to the entire marketing budget in that region.
  • Build capability across all Diageo marketing teams – through a combination of developing a network of marketing effectiveness specialists in each country, and broader training for the wider marketing population. The goal is to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
  • Continually enhance the marketing analytics programme..
  • Work with colleagues to synthesise key insights into marketing performance and ensure they are fed back to key decision makers effectively.
  • Continuously and actively seek out further improvements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications and Experience Required:

  • Degree level education, preferably in Economics, Mathematics, Statistics, Engineering, Computer or Physical Sciences
  • Minimum 7 years’ experience in similar consumer marketing organisations and/or marketing effectiveness consultancies and/or econometric modelling agencies and/or management consultancies
  • Able to demonstrate experience directly driving business change in a client / market facing capacity. This should include experience working directly with business leaders at all levels of seniority.
  • Experience applying statistical analysis techniques to various business problems is required (e.g. econometric analysis, forecasting / response curves, elasticity modelling, benchmarking), as role will involving managing and quality controlling third party analytics providers.
  • Outstanding communication and influencing skills are critical.


  • London based at Diageo Global HQ
  • Some travel to key regional countries (up to 8 weeks per annum)


This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.


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