Innovation Marketing Manager, Open to flexibility

London (Greater)
21 Aug 2018
21 Sep 2018
Contract Type

Innovation Marketing Manager, Open to flexibility

Innovation Marketing Manager – who are we?

We are the world’s leading drinks company, owning over 200 brands globally – big, small, local, international, yet all arguably iconic. We’re a young company born from an incredible entrepreneurial legacy; the success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
We firmly believe that working in innovation at Diageo is pretty much as good as a marketing job gets. We work to create the future, responding to the issues and opportunities our brands, business, and customers face, and creating foundations that will fuel our future business growth.

In the past few years we have firmly put innovation on the map for the European business growing consistently at +20% a year and crucially recruiting new consumers into our brands.

As a team we are relentlessly curious and future facing about the changing ways our consumers socialise and celebrate.  We will unleash transformational growth through disruptive ideas, executed disruptively that change the way consumers think about, access and consume our products.  We will pioneer new approaches in our ever changing consumer and marketing landscape in order to enable this.

Innovation Marketing Manager – the role?

You will be responsible for:

Strategy & Product Innovation: Through a natural instinct of what consumers want, lead the development of Concepts, Design and Communications for both NTW launches as well as brand extensions on our premium core brands. Able to frame and re-frame opportunities and inspire the organisation behind your vision.

Project management: You will be an expert in project management and mastering a range of project management tools will deliver all projects on time and within budget.

World-Class Execution Launches: Working in partnership with our Commercialisation Managers, set the execution standards for launches so that you & the markets deliver & execute full consumer & commercial launches flawlessly, to time and to budget. This will include new brand launches as well as NTW brands

Performance management: Through a strong understanding of the business and understanding the relative commercial levers required to deliver the performance ambitions you will consistently measure and intervene to make sure all projects deliver to target

Innovation Marketing Manager – the person?

We are looking to recruit an Innovation Marketing Manager into our European Innovation team to work across both established and emerging categories/spaces.  We are looking for experienced Innovators to lead thinking in NTW, disrupt and complex projects. To fit the bill you will need to be:

A disruptive thinker: you will be someone who can stand in the future, see opportunities others can’t and create strategies and ideas that can turn into scalable drivers for our future growth. You will be able to define multiple opportunities but likewise be able to cut through fast to create simple solutions we can bring to market and prioritise ruthlessly.

A creative: you will be able to demonstrate incredible creative thinking that disrupts and delights.

Inspiring: some of the projects you will work on will challenge the business and our way of thinking. You will need to be able to inspire and lead the business to buy into, and believe in, your vision.

Citizen of the world: you will have an exceptional external radar, be tuned into global and local trends with a keen eye on the future and what will be inspiring for consumers in the coming years. This will influence all areas of your work from strategy, to ideation, to liquid and pack design and beyond….

Influencer: be comfortable at driving your agenda across multiple stakeholders and counties. Be prepared to have, and skilled at having tough conversations.

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