Senior Manager - Culture, Partnerships, Sponsorships/PR - Open to flexible working

London (Central), London (Greater)
15 Jun 2022
30 Jun 2022
Contract Type

In Diageo GB the Culture & Entertainment, Media and digital team are a key function within the marketing team - working collaboratively with the marketing category brand teams & external partners to make sure our brands have market leading plans that actively drive incremental business growth. A rare and exciting opportunity exists for a Senior Culture & Entertainment Manager to join the growing team to focus on Gin, Pimm's & Bailey's.

  • An excellent opportunity for anyone with experience in the earned advocacy across channels such as social influencer management, sponsorships content creation in the digital & social landscape, brand partnerships.
  • The successful candidate will require excellent influencing skills & experience in sourcing, motivating and inspiring agencies and brand partners to deliver against the business goals.
  • You will own of the strategy and channel recommendation for these Diageo brands embedding them in key cultural moments to increase brand relevance and brand equity. You will work in partnership with the brand marketing leaders on making annual budget recommendations and M&E solutions to deliver/evaluate against the identified business/brand marketing challenges.
  • You will have a passion for brilliant creative execution and expertise in developing market leading culture plans that drive relevance and increase brand equity.
  • You will be leading multiple agency partners and have knowledge of the GB agency landscape. You will need to be able to match make and identify the right agency partner within Diageo GBs Future Create model to the right brand marketing brief.
  • The role requires us to ensure all agencies and activities are compliant and follow Diageo's guidelines for responsible marketing working closely with internal procurement, Corporate Relations and legal teams.
  • Requires experience in the earned advocacy field, including integrated communications strategies, talent and social influencer management, contextual brand integration, project management, media relations and M&E
  • A proven ability to execute programs with success, specifically in the digital and social media landscape
  • Strong influencing and negotiation capabilities involved working with senior brand stakeholders both internally and externally
  • Ability to motivate and inspire agencies and brand partners

Ideal experiences / Qualifications / capabilities

  • Significant experience with a record of leading and implementing coordinated programs with experience in similar industries
  • Experience in digital media and social communications platforms
  • Good collaborator with multiple brand teams
  • Brilliant execution to impeccably high standards
  • A passion for great performance
  • You are constantly curious about consumers; have a deep understanding of consumer behaviour and culture


We offer a highly competitive rewards and benefits package. Some of our favourite benefits are a 28 days of holiday (you can buy additional days), share schemes, a competitive bonus, product allowance to spend on our amazing brands & an unrivalled pension scheme (up to 14% company contribution) and a lot more…


This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.