Lloyds Banking Group

Assistant Marketing Manager - Financial Planning 1 - Hybrid and agile working options

Location
Homeworking
Salary
£35,656 - £44,570
Posted
29 Jul 2022
Closes
12 Aug 2022
Ref
077843
Contact
Lloyds Banking Group
Contract Type
Permanent

At Lloyds Banking Group we're redefining our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

Working across our relationship brand(s) within the LBG portfolio, we're looking for an experienced Assistant Marketing Manager to be a key part of the financial planning team within conversion marketing team. Focusing on the delivery of key marketing campaigns across investments, savings and pensions products.

About our Conversion Marketing team:

  • We're a centre of excellence for conversion journey marketing activity in paid, earned and owned channels.

  • Our roles centre on the delivery of the marketing activity needed to achieve the outcomes agreed with the relevant business unit.

  • We use insight to deliver timely, relevant and engaging points of interaction across a multi-channel journey and maintain a relentless focus on improving the effectiveness of all we do.

  • We shape our propositions by customer segment and strive to create personalised customer engagements from insight, resulting in excellent interactions that enhance both the brand and customer experience.

  • We use data to move us to a personalised 1-2-1 customer communication strategy, continuously learning and optimising as we go.

  • We collaborate across the Group to ensure that our campaigns meet the needs of our customers, whilst also delivering for the business.

  • We take pride in all we do, and enjoy working together to improve customer experience.

About the role:

  • The Assistant Marketing Manager role will support in the end-to-end delivery of financial planning campaigns across a range of channels, from 1-2-1 direct marketing (direct mail and email) to digital channels (such as internet banking, and possibly display and PPC) - working with colleagues across the business, and internal; and external; agencies to delivery personalised campaigns to plan, on time and within budget, in order to achieve the agreed customer and commercial targets.

  • Continuous learning is important, helping in the development of strong test and learn strategies and performance analysis to develop campaigns over time and communicating these results with key collaborators.

Location and Ways of Working

Our team works out of our London hub therefore we'll need you to be based a commutable distance from this area. We work in a hybrid model, splitting our time between the office and working from home, aiming to be in the office at least 2 days a week.

Key Accountabilities:

  • Working closely with business divisions, the wider marketing team, and the agency portfolio to develop and complete campaign plans.

  • Support in the development of Audience Strategies, to champion the customer from all perspectives.

  • Developing Performance dashboards and defining actions to build marketing contribution.

  • Ongoing monitoring of campaign performance and external market factors to continually review and refine plans and drive the best possible results.

  • Analyse results and draw valuable and practical insight and communicate these across a wider partner group.

  • Leverage new conversion technology / capability as it comes on board, to consistently improve performance.

  • Ensuring accurate and effective day to day budget management.

  • Staying abreast of the latest brand thinking, brand communications plans and customer insight, and applying to conversion plans.

Skills and Experience we're looking for:

  • Relentless focus on creative excellence and strong creative judgement required.

  • Experience in developing and implementing complex, multi-variant, multi-channel campaigns.

  • Strong production experience and knowledge of levers to deliver continual speed to market improvements.

  • Accurately account for all campaign spend and understand LBG budgeting processes.

  • Numerate and able to interpret performance data / make recommendations to improve campaign activity.

  • Navigate a wide variety of existing processes, procedures and precedents to interpret data and identify possible solutions.

  • Establish good collaborative working relationships with key partners - to support delivery of shared objectives.

Sound like the role for you?

In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide a diverse range of personal development and a career that's enriching and full of opportunity.

As well as a competitive salary, you'll receive:

  • A Discretionary Performance Bonus Award

  • Generous pension contribution

  • 28 Days leave plus bank holidays

  • A flexible cash pot (4% of base salary) to spend on benefits to suit your lifestyle

  • Private health cover

  • Access to Share Schemes

​So, be a key part of a team with the chance to be your whole and best self as we journey to lead the Consumer Finance sector in conversion marketing, and to ensure our brands remain distinctive and effective. Be part of the future of marketing!

We're committed to building a workforce which reflects the diversity of the customers and communities we serve. Join us and be part of an inclusive, values-based culture passionate about making a difference.

We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Together we make it possible.

For further information and to submit your application, please click 'Apply'.