Assistant Manager - Digital Display Advertising, Part time

6 days left

Location
Bristol City Centre, South West England
Salary
£31,800 - £37,100 per annum + 4% Flex
Posted
07 Nov 2018
Closes
21 Nov 2018
Ref
605812
Contact
Lloyds Banking Group
Contract Type
Permanent

Assistant Manager - Digital Display Advertising, Part time

At Lloyds Banking Group we're transforming our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We're aiming to lead the industry sector in Digital Marketing, especially in the field of highly targeted and personalised communications.

Our Marketing Conversion team is a centre of excellence for conversion journey marketing activity across Paid, Earned and Owned channels. We have an Assistant Manager-level position available within the credit cards conversion team, with a focus on acquiring new customers through Display advertising. This person will support the management of our programmatic display advertising for credit cards across 4 brands - Lloyds Bank, Bank of Scotland, Halifax and MBNA.

We've implemented a DMP solution and are now at the point of using our powerful 1st party data alongside valuable 3rd party data to increase efficiencies in targeting. Our ideal candidate will have some programmatic experience, good familiarity with the value of using different data sources, as well as a background in supporting delivery of compelling branded advertising. All three ingredients will be necessary to super-charge our Display activity. Hands on experience activating and trading display campaigns via a DSP would be very beneficial.

You'll work in conjunction with a number of teams in addition to the Cards business and external agencies in order to implement plans effectively and deliver best in class conversion marketing across all of our brands. In essence you'd be:

  • Supporting the development and delivery of digital-display conversion marketing activity to achieve agreed targets, on time, within budget, and with appropriate risk approvals.
  • Assisting the development of best-in-class, compelling digital conversion communications strategies that are grounded in customer insight and previous learnings.
  • Delivering activity that's aligned to the different identities of our 4 credit card brands.
  • Supporting the implementation of new media technologies, tracking solutions and access to data to deliver effective data driven marketing.
  • Assisting in the design of structured test plans to consistently improve performance and ensure customers receive the right message, at the right time, and in the right place.

We'll give you the tools and support to deliver outstanding digital marketing activity, while building on the experience you already have:

  • A background in successfully assisting campaign delivery and good understanding within the channel(s) you specialise in.
  • An understanding of performance drivers, and have used analysis to optimise future activity and drive performance.
  • Emerging analytical skills, having used (such as Doubleclick, WebTrends and Google Analytics) tools to understand campaign data.
  • An understanding of brand safety tools and methodologies
  • An appreciation of how 1st, 2nd and 3rd party data can inform customer targeting.
  • Experience of using various targeting methodologies across display advertising to ensure campaign effectiveness
  • A successful background in managing delivery through third-party agencies.
  • Involvement with tagging and understand programmatic media buying.
  • An understand the purchase funnel, having supported the delivery of campaigns to deliver value across complex digital journeys.
  • A history in assisting structured testing (A/B, MVT, etc) to optimise performance.
  • Experience of working closely with creative / media agencies to support the activation process and best deliver against campaign objectives.

You'll be a key part of an enabling performance culture - "Think customer". "Try it, do it" and get the opportunity to inform the development of new conversion capabilities as they come on board. We'll give you an energising environment where you can work at pace and contribute to our making the best prioritisation calls gleaned from the data insights we can provide. And in return for your expertise we'd offer you a comprehensive package that includes:

So, be a key part of a team where you're given the opportunity to be your whole and best self as we journey to lead the credit cards sector in Digital Conversion Marketing to ensure our brands remain distinctive and effective. Be part of the future of marketing at Lloyds Banking Group.

Together we make it possible.