Brands & Marketing Manager - Digital Display Advertising, Open to flexibility

Bristol City Centre
£44,200 - £51,500 per annum + Car, 4% Flex
07 Nov 2018
21 Nov 2018
Lloyds Banking Group
Contract Type

Brands & Marketing Manager - Digital Display Advertising, Open to flexibility

At Lloyds Banking Group we're transforming our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We're aiming to lead the industry sector in Digital Marketing, especially in the field of highly targeted and personalised communications.

Our Marketing Conversion team is a centre of excellence for conversion journey marketing activity across Paid, Earned and Owned channels. We have a Manager-level position available within the credit cards conversion team, with a focus on acquiring new customers through Display advertising. This person will manage our programmatic display advertising for credit cards across 4 brands - Lloyds Bank, Bank of Scotland, Halifax and MBNA.

We've implemented a DMP solution and are now at the point of using our powerful 1st party data alongside valuable 3rd party data to increase efficiencies in targeting. Our ideal candidate will have in depth programmatic knowledge, have utilised multiple data sources in targeting, as well as a background in delivering compelling advertising. All 3 ingredients will be necessary to super-charge our Display activity. Hands on experience activating and trading display campaigns via a DSP would be essential.

You'll work in conjunction with a number of teams in addition to the Cards business and external agencies in order to implement plans effectively and deliver best in class conversion marketing across all of our brands. In essence you'd be:

  • Managing the development and delivery of digital-display conversion marketing activity to achieve agreed targets, on time, within budget, and with appropriate risk approvals.
  • Developing best-in-class, compelling digital conversion communications strategies that are grounded in customer insight and previous learnings.
  • Delivering activity that's aligned to the different identities of our 4 credit card brands.
  • Supporting the implementation of new media technologies, tracking solutions and access to data to deliver effective data driven marketing.
  • Designing structured test plans to consistently improve performance and ensure customers receive the right message, at the right time, and in the right place.
  • Managing and developing a small team.

We'll give you the tools and support to deliver outstanding digital marketing activity, while building on the experience you already have:

  • You'll have a background in successful full funnel implementation and campaign delivery coupled with DSP and programmatic experience.
  • You'll be well versed in analysing performance and utilising learnings and insights to optimise campaign delivery to targets.
  • You've analytical skills and toolsets under your belt to understand campaign data (such as Doubleclick, WebTrends and Google Analytics).
  • You'll have an understanding of brand safety tools and methodologies
  • You'll have used 1st, 2nd and 3rd party data to inform customer targeting.
  • You would have used various targeting methodologies across display advertising to ensure campaign effectiveness
  • You'll have a successful background in managing delivery through third-party agencies or suppliers
  • You've been involved with full funnel tagging and pixels so you are proficient in how this data feeds into campaigns
  • You understand the purchase funnel, and have designed campaigns to deliver value across complex digital journeys.
  • You've a history in delivering structured tests (A/B, MVT, etc) to optimise performance.
  • You'll have worked closely with creative / media agencies to support the activation process and best deliver against campaign objectives.

You'll be a key part of an enabling performance culture - "Think customer". "Try it, do it" and get the opportunity to inform the development of new conversion capabilities as they come on board. We'll give you an energising environment where you can work at pace and contribute to our making the best prioritisation calls gleaned from the data insights we can provide. And in return for your expertise we'd offer you a comprehensive package that includes:

So, be a key part of a team where you're given the opportunity to be your whole and best self as we journey to lead the credit cards sector in Digital Conversion Marketing to ensure our brands remain distinctive and effective. Be part of the future of marketing at Lloyds Banking Group.

Together we make it possible.