Assistant Marketing Manager - Social and Content, Open to flexibility

Bristol, South West England
£31,800 - £37,100 per annum + 4% Flex
08 Nov 2018
21 Nov 2018
Lloyds Banking Group
Contract Type

Assistant Marketing Manager - Social and Content, Open to flexibility

At Lloyds Banking Group we're transforming our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We're aiming to lead the industry sector in Digital Marketing, especially in the field of highly targeted and personalised communications.

Our Marketing Conversion team is a centre of excellence for conversion journey marketing activity across Paid, Earned and Owned channels. We have two Assistant Manager-level positions available within the credit cards conversion team, with a focus on acquiring new customers through Social Media and Content Marketing. This person will support the management of our Social and Content activity for credit cards across 4 brands - Lloyds Bank, Bank of Scotland, Halifax and MBNA.

These roles will focus on developing and delivering compelling Social Media campaigns and sharable content. We need to be highly relevant in order to engage prospective customers in social channels, and it's easy to get this wrong. So our ideal candidates will have a background in delivering branded content according to key insight, which delivers customer and commercial outcomes. We're planning to use our powerful first party data to define custom-audiences for targeting in third party platforms, so our ideal candidate will have experience of working in this way.

You'll work in conjunction with a number of teams in addition to the Cards business and external agencies in order to implement plans effectively and deliver best in class conversion marketing across all of our brands. In essence you'd be:

  • Supporting the development and delivery of social media conversion marketing activity to achieve agreed targets, on time, within budget, and with appropriate risk approvals.
  • Assisting the development of best-in-class, compelling digital conversion communications strategies that are grounded in customer insight and previous learnings.
  • Delivering activity that's aligned to the different identities of our 4 credit card brands.
  • Supporting the implementation of new media technologies, tracking solutions and access to data to deliver effective data driven marketing.
  • Assisting in the design of structured test plans to consistently improve performance and ensure customers receive the right message, at the right time, and in the right place.

We'll give you the tools and support to deliver outstanding digital marketing activity, while building on the experience you already have:

  • You'll have a background in successfully assisting campaign delivery and good understanding of the marketing capability of different social media channels.
  • You'll have an understanding of performance drivers within the social channel, and have used analysis to optimise activity and drive performance.
  • You've emerging analytical skills and have used tools to understand campaign data (such as Doubleclick, WebTrends and Google Analytics).
  • You'll have an understanding of the basics of content marketing and native advertising.
  • You'll have an appreciation of how 1st, 2nd and 3rd party data can inform customer targeting.
  • You would have used various targeting methodologies across social media advertising to ensure campaign effectiveness
  • You'll have a successful background in managing delivery through third-party agencies.
  • You understand the purchase funnel, and have supported delivery of campaigns to deliver value across complex digital journeys.
  • You'll have worked closely with creative / media agencies to support the activation process and best deliver against campaign objectives.

You'll be a key part of an enabling performance culture - "Think customer". "Try it, do it" and get the opportunity to inform the development of new conversion capabilities as they come on board. We'll give you an energising environment where you can work at pace and contribute to our making the best prioritisation calls gleaned from the data insights we can provide. And in return for your expertise we'd offer you a comprehensive package that includes:

So, be a key part of a team where you're given the opportunity to be your whole and best self as we journey to lead the credit cards sector in Digital Conversion Marketing to ensure our brands remain distinctive and effective. Be part of the future of marketing at Lloyds Banking Group.

Together we make it possible.