Head of Marketing Capabilities, Open to flexible working

London (Greater)
24 May 2019
24 Jun 2019
Contract Type

Who are we..?

Our Global Learning and Capability team lead the development of learning solutions across Diageo that improves capability and drives performance for the business. The team has recently embarked on an exciting and ambitious transformation, launching a new learning strategy founded on the principle that enhances our employee learning experience and ensure our employees have the skills required to perform within their roles. We’re recruiting for Head of Marketing Capabilities that will be instrumental to lead and bring to life this transformation for the Marketing Community.

As the Head of Marketing Capabilities you’ll translate your experience in Marketing Capabilities development to leverage internal and external best practice and insights to create a compelling learning curriculum that will improve performance and deliver business growth for Diageo.  Partnering with key members of the Marketing Leadership team to identify the critical capability required, develop a plan to design and deploy relevant learning and ensure that there is a roadmap for future skills development.

This role is responsible for designing, implementing and maintaining the Marketing curriculum for Diageo marketers globally across a variety of roles and seniority. Which includes on-boarding, development within the role and high potential programmes. Training and capabilities development will bring to life industry knowledge and marketing functional competencies. It reports directly into the Global Head of Learning and Development, which will require a high level on independence in managing projects.

The purpose…

The purpose of the Head of Marketing Capabilities is to partner with internal subject matter experts (SMEs) and external agencies to design, implement and maintain a number of programmes for all Diageo marketers globally at all levels: from new hires, brand managers to marketing directors.

You’ll develop a process of ongoing continuous improvement to the core programmes and deploy learning in an agile and meaningful way.  Owning the framework and the pipeline of the marketing capabilities programs.

Bringing the purpose to life, you’ll…

Develop, maintain and update an effective and efficient curriculum based on the requirements of the business and the outputs of our annual talent planning.  This annual plan will form the basis for the budget requirements and external support where necessary.

You’ll partner with internal SMEs and external agencies to deliver the new marketing curriculum that is customised by archetype and of market needs.  This will need significant stakeholder management and engagement across business and the local market teams

The Head of Marketing capabilities will report to the Global Learning and Capability Director. The focus will be to ensure communication, engagement, sign off, launch of global programmes, frameworks etc.

The role…

Lead the existing ambitious plan to refresh and restructure the existing Marketing curriculum by closely collaborate with external agencies, internal stakeholder and SMEs. Ongoing identify the skill/competency needs of the business through a combination of senior stakeholder alignments and gap assessments.

Lead the translation of the key priorities of the Global Marketing Leadership team into actionable processes, tools, development plans for the global marketing organisation, based on the specific needs of the business with the learner’s perspective at the heart of it.  

Lead the newly created Global Virtual Faculty of SMEs to execute the training programs in virtual classrooms, ensuring that trainers are prepared and qualified to conduct training.

Partner closely with Commercial Sales and Customer Marketing Capabilities heads to leverage existing resources in the design and execution of the training curriculum and training events and ensure consistency of learning experience.

Assesses on an ongoing basis the effectiveness and level of delivery and embedding of all materials, all learning initiatives, and identify opportunities/issues to drive continual improvement as well as ensure meaningful DWBB adoption.

Who are you?

We’d love to hear from you if you’re experienced in global or regional capabilities – especially if there’s an exciting story for you to tell in modernising the way talent is developed!

You’ll need to be experienced in marketing theory and practice, brand development, innovation and creative campaigns to bring a depth of knowledge to our key Marketing roles.  We’d especially like to see this coupled with a set of skills that include psychology, behavioural sciences, neuroscience, data science and marketing theory.

  • We have some pretty iconic brands for you to work with, so we’d like to know that you’ve led and done some great work in this area – if you’ve been in Sales or Customer and Shopper Marketing as specialisms this would be a bonus.
  • Talent development through adult learning principles, learning design and training will be something that you’ve established in your career.
  •  Character is everything and we’d love you to have outstanding presentation and communication skills – we want you to inspire our Marketing community in the same way we want to engage our consumers through our brands.
  • Diverse in thought and were you seek to gain understanding and contributions; we insist on knowing both our internal and external landscapes for talent development – creating learning experiences that are unique and the best practice for our organisation.
  • Track record in codifying complex, inter connected processes and turning them into simple, easy to implement practices.

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